Il treno dei bimbi. Piazza Cesare Battisti. San Remo 1953.

In Piazza Cesare Battisti, San Remo, in 1953, the "Il treno dei bimbi" ("The children's train") makes an appearance. This unique promotional vehicle—a truck modified to resemble a steam locomotive—advertises Giandujot for the Ferrero company of Alba. Styled with large, spoked wheels and a cylindrical boiler, its rear section functions as a kiosk. A uniformed driver smiles from the cab as onlookers watch from a balcony of the Albergo Europa in the background.

Keywords:

Cars

Filename:

sanremo_91v1_100.jpg

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